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7 Key Learnings from My First Ever Corporate Event (SNIA Storage Developers Conference, India)

Last week my team and I attended the most important SNIA Storage Developer Conference (SDC) in India. Traditionally held in the United States for over a decade, India has been hosting the Storage Networking Industries Association’s (SNIA) flagship event for the last four years. SDC is a niche event, catering to core storage technology- physical, virtual, and cloud. This is one of the few that coalesces thought leadership and technical authority voices of the industry. The event, held over two days (23rd and 24th may), was hosted at the illustrious Conrad Hilton in Bengaluru, the Silicon Valley of India.As a conference novice, I got to learn a lot and I’d like to share my key takeaways from this conference:1. Early bird gets rich dividendsPunctuality need not be restricted to attending sessions alone. My team and I made it a point to reach at least an hour and a half before the registrations began. This gave us ample time to do a recce of the venue, to acquaint ourselves to the conference halls, and to converse with the few other early birds. Being among the firsts to arrive, we got time on our hands to get our bearings and get comfortable. As part of our event-related activities, we were able to shoot a few videos and get them processed just in time to create persistent, real-time buzz on social networks.2. Networking is a welcome moveAs an ambivert, I had my qualms about meeting people at SDC. Being at this event made me realize just how much there is to gain from business networking. Moreover, people are more than happy to talk to you! SDC was beaming with a house full of attendees with strong, technical background and it was an immense honor to meet and know them. After a brief hesitation, I was finally able to get over my fear and greeted people with nonchalance. Once I let my guard down, I found out the warmth and comradery that existed among my fellow attendees. To my surprise, I was able to add 52 new connections to my LinkedIn network just after two days at SNIA SDC!3. Ask opinionsNetworking is undoubtedly the key to attending an event. In addition to that, make sure you ask them their individual opinions on respective technologies. Asking their opinions gives you diverse perspectives on what’s trending. We had precompiled a list of questions to ask the technologists. This set of thoroughly researched questions, helped us delve deeper into individual experiences, knowledge, and understanding. We also developed some impromptu questions, based on their opinions. It was an opportune moment to learn about the technologies that matter, from the front line practitioners themselves.4. Handpick your sessionsSDC was a two-track event, which meant that we had to sift and choose the sessions, which we could relate more. As with many tech conferences, they invariably run in multi-tracks. It is good foresight to carefully plan your day and choose sessions that are pertinent to your direct line of business, technology, or interest. Some of the speakers whose talks I attended and liked were:Divyank Shukla (Recommendation Engine for Data Eviction Policy for CSP’s)K Gopinath (Resource Proportional Storage Processing in the Age of Deep Learning)Anupama BN (Emerging Ethernet Standards and their impact on Storage)Sharath Thalya Shankarananda (How IoT, Analytics, and ML unfolds in Storage Fabric)5. Broadcast your learningsWhile we enjoyed attending the sessions, our focus was to get as many thought leaders to talk to us so that we could cascade their opinions and takeaways to the storage community. In tune with this focus, we had a candid discussion with the stalwart Paul Talbut, Conference Director, SDC. Paul spoke to us about the dynamicity of the Indian Storage industry. We discussed how the storage development community in India had advanced tremendously over the last couple of years due to the advent and adoption of modern storage technologies like Flash, SSDs, NVMe. We conversed about how SNIA is on track to develop and educate the community about new standards and technologies in storage.6. Teamwork moves mountainsI was at SNIA as a part of Aziro (formerly MSys Technologies)’ Marketing Entourage. Along with my teammates, we had planned to take tons of videos, photos, and interviews to create social buzz. Relevancy and real-time are the keywords that any marketer holds dear. What remains unseen is the amount of planning and evaluation that goes into creating real-time buzz. Each morning we religiously followed a drillReach earlyGo through our task list for the dayTest our equipment- phones, chargers, laptops, internet connection, cameras, mikes, etc.Connect with our support team in the officeOur support teams was one of the reasons why we could undertake and successfully accomplish this mammoth task. The synchronization needed to get raw footage and to add finesse to it is all that matters in such exercises.7. Conferences are both – fun and backbreakingThe days at SNIA SDC were undoubtedly the most exhilarating ones of my professional career, but they were not easy. It kept us on our toes all the time, and our minds kept racing from the pre-planning sessions until the day we flew back home (maybe even as I’m writing this post :-P). Such conferences require detailed planning and follow up to ensure you do not get a case of nerves on judgment day. And once you accomplish your goals successively, you can find time to let your hair down.

Aziro Marketing

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SNIA Storage Developer Conference 2019: 4 Reasons That Make it a Go-To Event

If you have been working with cloud and storage technologies, you know that SNIA’s Storage Developer Conference (SDC) is unmissable. As with most large-scale technology events, SDC can get a little overwhelming (and underutilized!) for attendees. So here we want to give you 4 reasons why attending SDC USA is a must- so that you can plan your itinerary accordingly. If you are attending SDC this year, be sure to let us know with a #AziroatSDC on LinkedIn, Twitter, or Facebook. 4 Reasons that Make SNIA SDC 2019 a Go-To Event 1. Special Events Along with an exhaustive list of keynotes, sessions, and technical paper presentations, SNIA is hosting a set of specially categorized events. These sessions and workshops highlight near-future storage technologies and are more participant oriented. A. SMB3 Interoperability Lab September 22-26, 2019, Co-located with SDC The purpose of this Interoperability Lab (formally known as the SMB3 Plugfest) is for vendors to bring their implementations of SMB3 to test, identify, and fix bugs in a collaborative setting to provide a forum in which companies can develop interoperable products. B. SNIA Swordfish™ Workshop Tuesday, September 24, 2019: 2:50 p.m. – 3:05 p.m. and 5:00 p.m. – 7:00 p.m. Included in your registration, SNIA’s Storage Management Initiative is hosting its second SNIA Swordfish™ Workshop at this year’s SDC. (Watch Nidhi Malhotra describe the role of Swordfish™ for storage management at SDC India this year) 2. Keynotes SNIA Keynotes are given by the stalwarts of the storage industry- either from SNIA’s board or from the leading storage companies. This year too, some keynotes that we’re looking forward to are: Accelerating Innovation Through Next-Generation Storage Technologies: By Rebecca Weekly, Senior Principal Engineer & Director of Cloud Platform and Solutions Strategy, Intel Corporation DreamWorks Animation: Delivering Scalable Data Services for Ogres, Dragons, Trolls and now, Yetis: By Scott Miller, Fellow, Systems Architecture, DreamWorks Animation eBay Object Storage at Scale: By Gilbert Bouzeid, Lead Product Manager for eBay Storage, eBay NVMe State of the Union: By Peter Onufryk, Intel Fellow and NVMe Technical Workgroup Chair, Intel 3. Technical Presentations SDC has some of the most interesting technical paper presentations ont heir agenda. The topics are diverse, knowledge-packed, and offer a strong business case. We are excited to have our very own SME’s present at SDC this year. We are pleased to announce and present three technical papers at SNIA SDC USA 2019. A.“LSM-based storage techniques – strengths and trade-offs.” Learning objectives Introduction to LSM trees How LSM trees are used to store data Strengths and trade-offs of various LSM techniques Authors: Shriram Pore, AVP, Storage Engineering and Rohan Puri, Technica Lead, Storage Development B. “Application Performance benchmarking for NVMe-oF persistent volume (on Kubernetes cluster)” Learning Objectives Automated Kubernetes cluster deployment with GlusterFS and NVMeOF target Application scalability insight on Persistent Volumes over NVMeOF target Application Performance Benchmarking Reports on NVMe-OF persistent volume attached to scale-out Kubernetes cluster and its analysis. Authors: Pooja Pandey, Lead Engineer, and Pranjali Malode, Lead Engineer C. “Microblogging Blockchain-based encrypted Cloud Storage Architecture with compliance to General Data Protection Regulation – Right to Erasure (Right to be Forgotten)” Learning Objectives The rise of Blockchain Storage Marketplace (Gartner 2025: $176 billion Blockchain market) Decentralized cloud storage – Charismatic data scalability and resilient data availability Access to 1 TB of data storage at a mere $1 to $2 Microblogging Block-chain Architecture with compliance to General Data Protection Regulation – Right to Erasure (Right to be Forgotten) 2020 predictions (not too farsighted) for encrypted cloud storage Authors: Divyank Shukla, Storage Architect 4. All-Inclusive Learning Opportunity SNIA’s SDC is like a university degree in storage, that you can graduate in a mere couple of days. The extensivity of the theoretical, practical and functional knowledge shared at SDC is mammoth. This event is ideal for staying abreast of storage trends and technologies. Relevant tutorials, sessions, keynotes, and plugfests will equip you with a deeper insight into the forseeable future as well. We are being represented by a few of our engineers, who’d love to give you company while at SDC. Here is how you can reach us at Santa Clara. Have a great event!

Aziro Marketing

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